You may recognize AdvoCare as the company behind the 24 Day Challenge sweeping the nation. Or you may recognize them from the Drew Brees spotlights or the more than 100 endorsers who are not being paid to endorse.
Press Release from November 4 2011 follows:
4 November 2011
AdvoCare and RCR Announce Partnership for Austin Dillon’s 2012 NASCAR Nationwide Series No. 3 Chevy
WELCOME, NC, November 4, 2011 – Richard Childress Racing and AdvoCare, an award-winning premier health and wellness company, have entered into a partnership for the company to be the primary sponsor of the No. 3 AdvoCare Chevrolet Impala driven by Austin Dillon for 20 races in the 2012 NASCAR Nationwide Series season.
Dillon, who currently drives the No. 3 Bass Pro Shops Chevrolet in the NASCAR Camping World Truck Series, has an 11-point lead in the driver championship point standings with two races remaining. The 21-year-old from Lewisville, N.C., made his NASCAR Nationwide Series debut in 2008 and, in 11 races in the series, has earned two top-five and four top-10 finishes.
“Continuing our solid history with the motorsports community, we are proud to partner with Richard Childress Racing to bring back the No. 3 car in the Nationwide Series with Austin Dillon as the driver. This is the start of an exciting era for both AdvoCare and Richard Childress Racing,” AdvoCare President and CEO Richard Wright said, “This extraordinary opportunity is the next step forward in our strategic efforts to take AdvoCare to new heights.”
RCR returns full time to the NASCAR Nationwide Series in 2012 after a one-year hiatus but with a strong heritage to build from. RCR has earned 56 victories and five series championships since its first season in 2000. Kevin Harvick won overall championships (driver and owner) in 2001 and 2006, Harvick and Johnny Sauter won the owner championship in 2003, Jeff Burton and Scott Wimmer won the owner championship in 2007 and Clint Bowyer won the driver championship in 2008.
“We are excited to have AdvoCare on board as Austin makes the full time step into the NASCAR Nationwide Series in 2012 driving the No. 3 Chevrolet,” said Richard Childress, president and CEO of Richard Childress Racing. “AdvoCare is a company with a great culture that creates a great fit with RCR. We look forward to working closely with them and the other partners on the No. 3 team to build a competitive and successful program.”
AdvoCare was the title sponsor of the AdvoCare 500 NASCAR Sprint Cup Series race at Atlanta Motor Speedway. The Plano, Texas, based company is also a platinum sponsor of Operation Homefront, an organization dedicated to providing emergency assistance to those serving in the military and their families. The AdvoCare National Spokesperson is NFL championship-winning and championship game MVP quarterback Drew Brees.
“It’s great to have a company like AdvoCare on board for the move into the NASCAR Nationwide Series because I already use and benefit from some of their products,” said Dillon. “I believe strongly in their products and quickly became a believer in the strength of their company after the first meeting with them. I’m looking forward to the challenge of moving with Danny Stockman (crew chief) and the guys to the NASCAR Nationwide Series with the No. 3. Our goal next year is to win races and compete for rookie of the year honors.”
Dale Earnhardt, Jr., earned back-to-back NASCAR Nationwide Series championships (1998, ’99) driving the No. 3 Chevrolet for Dale Earnhardt Inc. He also earned two Nationwide Series victories in the No. 3 for RCR, in February 2002 at Daytona International Speedway and July 2010 at Daytona International Speedway.
“Austin is taking the next step in his career by moving to the Nationwide Series,” said Earnhardt. “He has used the 3 predominantly throughout his career, and I for one am excited to know he’ll be running it at the next level. He’s a sharp kid with a lot of potential. The respect he shows the sport and his competitors is a reflection of the family values that has molded him into the person he is today. I wish him luck and can’t wait to compete with him on the track next season.”
Since 1993, AdvoCare has offered nutrition, weight loss, energy and sports performance products of the highest quality developed through comprehensive research and backed by a Scientific & Medical Advisory Board. AdvoCare offers more than 70 exclusive products and a business opportunity that empowers individuals to explore their ultimate potential. AdvoCare is headquartered in Plano, Texas. For more information on AdvoCare, visit www.advocare.com or call 800-542-4800.
About Richard Childress Racing
Richard Childress Racing has earned 200 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2011 Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper Chevrolet). Its Camping World Truck Series program includes 2010 Rookie of the Year Austin Dillon (No. 3 Bass Pro Shops Chevrolet) and Joey Coulter, Jr. (No. 22 RCR Chevrolet). Tim George Jr. (No 31 Applebee’s/Potomac Family Dining Group Chevrolet) and Ty Dillon (No. 41 RCR Chevrolet) will compete in the 2011 ARCA Racing Series presented by Menards. For more information, visit www.rcrracing.com.